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Mesquite Nevada Number One Online News Source Mesquite Citizen Journal

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Mike vs Mike - Mesquite' Branding Slogan
Posting Date: 05/17/2012

For this week's Mike versus Mike debate, we asked this question:
What do you think is an appropriate branding slogan for Mesquite and why?

As always, we welcome your input into the debate. Leave a comment at the end of this article for others to read and ponder.

Also, take a few moments and answer the poll question in the left menu column. You can be a part of selecting Mesquite's new branding slogan.

Mike McGreer's Turn

“Mesquite: nature's gateway,” and here is why.

The economic development of the Virgin Valley is driven by the environment and the largess of the government. Originally it was the offer of “free land' under the Homestead Law and land grants for agriculture expansion that drove the economy well into the 20th century.

The industrial revolution brought railroads, highways, airports, and managed improvements in land, air and water resources on public lands.

Long ago, it was decided that this area would not become a factory town, primarily because the resources for such developments were non-existent. With the exception of coal-fired power plants, the area has remained generally pristine and rich in wind, sunshine and, with conservation, ample supplies of water.

A few years ago, many descendants of the pioneer families sold their land and water to build homes for the retiring pre-baby-boomers who wished to improve the quality of their lives. But then economic development stalled primarily because elected public officials failed to act upon the value of what was right in front of them: the environment.

Current surveys are clear. The current residents and visitors want a quality environment to enjoy outdoor activities, smoke-free casinos, and modern health facilities and associated professionals.

Mesquite offers all but the smoke-free casinos. Residents and visitors can participate in a variety of activities in over 25 national and state parks easily reachable in a day's drive from Mesquite. An equal number of historical and recreational sites are reachable for those interested in taking longer adventures.

Close to home, near the arm of Lake Mead, is the 350,000-acre Gold Butte region which offers geology, history and remote and undeveloped camping opportunities, in addition to fragile wildlife species, and solitude.

Those who deny the economic value of a clean environment and amenities to the community need reminding that last year more than 5 million foreign travelers visited southern Nevada and spent in excess of $5.1 billion on goods and services. Asian visitors are a significant portion of that figure and they seek out western cultures and adventure, not simply casino life.

The Chinese are now the second-largest foreign buyers of homes, behind Canadians, according to an announcement from the U.S. Real Estate Forum scheduled for June in Los Angeles. These investors are interested in commercial projects, residential properties, hotels, golf courses, clubs, land, industrial warehouses, office buildings, and shopping centers, the Forum announcement reports.

Nevada's Republican governor, Brian Sandoval, recently launched an economic development and diversification strategy that targets the Asian market. Mesquite politicians need to join in that effort and

sell the community's natural scenery, healthy life style, and the freedoms unavailable in smoke-filled urban environments and casinos.

Mesquite as: “Natures Gateway" is the future.

Mike Young's Turn

Suggest a slogan for Mesquite-what an honor. I haven’t been asked to suggest a slogan since my collage had a contest to name its mainframe computer. I won that contest with the name “Mother” which will live on in the school's archives forever.

I kind of like Mesquite’s old slogan “Come for a day, stay for a life time” even though it reminded me a little of the Eagles song 'Hotel California.' "You can check in anytime, but you can’t check out.” A little too final for me.

Thinking out loud, I came up with “Mesquite, not just a bush anymore,” and “Mesquite, come melt with us this summer,” both good for something. I do think it’s interesting that our business council is working on this naming thing too. I saw some of their suggestions in the Mesquite Citizen Journal poll. But I didn’t like them much so I didn’t vote since there was no category for “none of the above.”

Some made me think of Las Vegas like, “Nevada Playground." Mesquite, really? Or maybe “Adventure is Just Outside”, and even “An escape from the everyday.” These all remind me of Vegas so I guess we need Mesquite somewhere in the slogan.

Of course calling yourself “The center of the beautiful southwest” sounds good, but maybe just a little bellicose. And then there is “Diamond in the desert.” That sounds okay but maybe Vegas people would suggest we’re more of a semi-precious stone.

So we need “Mesquite” as the title so people won’t get us confused with our bigger brother down the road. We do need something to connect us to who we are. Some of the events put on here have been very successful but we’re not really a balloon town yet. Hot Rods are cool but not many are from here. Chili Capital or maybe Branson West. There is always soccer camp, but isn’t St George building a big sports complex (with private money)?

But let’s think, why do people come here and many stay? Entertainment, chili, hot rods, soccer, balloons? No, not quite right. All of those are helpful for bringing customers for our businesses, but that’s not quite it. Give up?

GOLF. Wow, golf is what is bringing people to Mesquite? Yes, I think so. Of course winter weather plays a part, a big part. Can we somehow put those together for a slogan?

“A great place to be in the winter” sounds good and maybe add “affordable golf too.” With a little word-smithing we have lots of possibilities. Let’s try to draw some people in for the weather and some for the golf. Why? Because that’s what we have so let’s play with it.

“Mesquite, wonderful winter weather and affordable golf.” I like it. Let’s see what you can come up with. Don’t be shy.


  • Posted Date: 05/17/2012
    Mr. McGreer did not take this question seriously but used it as a wek platform for an anti-smoking tirade. Give it a rest. Whats next, complaining about smoking in brothels? Do you know alcohol kills far more people than smoking, shall we prohibit alcohol in casinos? Drunks are OK, but smoking isn't? Frankly, this is getting real old. Now back to the main question.
    By: Bill
  • Posted Date: 05/17/2012
    Just please don't do what my hometown of Cedar City, Iowa did - "The Crappie Capital of the World."
    By: Shirley
  • Posted Date: 05/17/2012
    You think thats bad? My state has names like "The mistake by the lake" - (Cleveland) and "The Rubber Capital" - (Akron), I don't think it has anything to do with conception but you would never know it.
    By: Josh
  • Posted Date: 05/17/2012
    McGreer, V.P. for the Mesquite Democratic Party and Toval, the president should worry less about people personal habits and pay more attention to the important questions at hand. Haven't heard a peep about local Dems this political season just complaining about smoking. Going to have to vote for Young on this one.
    By: Vic M
  • Posted Date: 05/17/2012
    Mesquite-The city of outdoor adventures
    By: Raley
  • Posted Date: 05/17/2012
    How about these ideas for a slogan: Discover The Mystique of Mesquite; Mesquite:Your First and Last Nevada Destination (first on I-15 from the east and the last on (I-15 from the west); Mesquite: Desert Oasi;, Mesquite: Big Enough, But Not Too Big; Relax in the Virgin Valley at Mesquite; Mesquite: Mountains, Mesas, Desert, Sunshine -- It Has It All, Mesquite: Another Word for Paradise.
    By: judy
  • Posted Date: 05/18/2012
    Gateway to the Pacific Time Zone
    By: Terry Donnelly
  • Posted Date: 05/18/2012
    judy is on the right track. Very good slogans.
    By: bobbiethompson
  • Posted Date: 05/18/2012
    Mesquite - Purple Mountain Majesty and a River Runs Through It
    By: Joy
  • Posted Date: 05/21/2012
    How about "Mesquite; Mountains, Mesas and Mulligans". - Thanks Judy
    By: Mike Young
  • Posted Date: 05/21/2012
    “Mesquite, The Best Is Yet To Come,” “Where The Green Grass Grows,” or the longer “Where The Green Grass Grows And The River Runs Free,” “Greener Pastures,” “Golf n Stuff,” “Putter Here,” “Over The Hill And Through The Woods”
    By: Kelly
  • Posted Date: 06/15/2012
    "Mesquite - Close to Vegas,Close to Nature, Close to perfect" I believe that captures it all.
    By: Roger Ingbretsen
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